October 24, 2014
Plekhanov Marketing
The 25th anniversary of the Marketing Department Plekhanov Russian University of Economics
The oldest Marketing Department in Russia celebrates its 25th anniversary in October 2014
What?
The scholastic team adds up to 36 tutors including 9 Professors
(Doctors of Science) and 22 PhDs. The Marketing Guild of Russia awarded the Marketing Department of the Plekhanov University for the best educational curriculum among the higher educational establishments in Russia.
The Department of Marketing works on various distinguished marketing projects. Among the partners of the Department there are government bodies such as Federal Service for State Registration, Cadastre and Cartography, Strategiс Initiative Agency, to name but a few; non-government bodies (museums, art galleries); as well as such renown companies as Nestle Food, Deutsche Bank AG, Microsoft-Rus.
The Marketing Department is also involved in the external and internal audits of the marketing departments of companies, as well as imbeds improvements in the different types of organizational structures, performs all types of marketing staff appraisals, implements ambitious training programs for corporate partners in accordance with reviewed marketing plans, and helps to acquire a CIM professional certificate of the Chartered Institute of Marketing).
The marketing tutors of the University are often called to the Commercial Courts of Russia acting as the independent and unbiased experts to check the compliance of different manufacturing companies with the Antitrust laws. They also analyze the competitive structures of different markets providing detailed overview and applying various forecasting techniques and computer programs.
Back in 1989 the first ever Marketing Department in the former USSR was launched at the Plekhanov Russian University of economics. It was headed by Boris Solovyov, the Honored Scientist of the Russian Federation. The first graduation of students, certified economists and marketing specialists happened in 1994.
When?
Please, visit our special catalogue of
Marketing Department Library >>>
Sorry, the information availible only in Russian...
There are more information avaliable in Russian on the website >>>
COLLEGUES AND FRIENDS' GREETINGS:
Philip Kotler
S. C. Johnson & Son Distinguished Professor of International MarketingKellogg School of Management, Northwestern University, Emeritus professor of Plekhanov Russian Univercity of Economics
"Dear Irina,
I am so pleased to hear that your university is the winner of the government award to study and improve the local transportation system. Thanks for letting me know that on October 24, 2014 your marketing department will celebrate its 25th anniversary and also the 20th anniversary of its first graduation of marketers. Also you will celebrate the 80th anniversary of Professor Boris Soloviev, the founder of your department and founder of the whole Plekhanov School of Marketing. I am excited whenever I hear of progress being made in the field of marketing. Too many countries have only focused on production and have failed to match production with the needed skills of marketing. What good is it to develop a fine product only to learn that it is missing something that the consumer wants or even worse, that customers never even hear of its existence. So I am proud to celebrate your progress in moving marketing to a higher level of performance and respect at the Plekhanov School of Marketing."
"This is a message of congratulations from Emeritus Professor Malcolm McDonald to my friends and colleagues at the Marketing Faculty of the Plekhanov University of Economics in Moscow. As a former Director of a major Business School in the UK (Cranfield University School of Management), and as an Honorary Professor at Warwick, Henley, Aston and Bradford Business Schools, I know all too well how difficult it is to establish a reputation for science, practice, research and consulting in an academic world that is truly global and competitive. In only twenty five years, the Plekhanov Marketing Faculty have established themselves as the leading Russian marketing group and are increasingly renowned for their scholarship and professionalism internationally. I am proud to have been honoured by this University with an Honorary Doctorate of Science and will continue to return to Moscow to support them and to learn from their wisdom. "
Malcolm McDonald
Emeritus Professor MA (Oxon)
MSc PhD D Litt DSc
Credentials
Marketing Department of Plekhanov Russian University of Economics – the first marketing department in Russian universities of modern Russia. It was organized in 1989 and the first marketers were graduated from it in 1994. Now its graduates work in many successful companies all over the world. L’Oreal, Nestle, Russian Railways, Sberbank, Ingosstrakh, MTV - this list could be very long.
There were a lot of research and science projects since that time. Science-based approach of marketing researches made by Marketing Department team gives their partners proven data for decision making process.
Transport department of Moscow government is one of those who authorized MD to make a MR. It is a huge field research project concerning Moscow metro and public transport. Unique Selling Point of this team is possibility to organize a massive field force (due to students ) and ability to do it using actual marketing knowledge and technics.
Who?
The scholastic team adds up to 36 tutors including
9 Professors (Doctors of Science) and 22 PhDs.
Boris Soloviev
Former Head of the Marketing Department, Doctor of Science, Economics, Professor. Honored Scientist of the Russian Federation
Irina Skorobogatykh
Head of the Marketing Department Doctor of Science, Economics, Professor. Editor in chief of the «Мarketing research» magazine (Grebennikov Publishing House)
Natalia Ivashkova
PhD, Professor Editor –in-chief of «Marketing and finance») magazine
Boris Musatov
Doctor of Science, ProfessorAcademic Advisor of the master program
«Corporate Marketing»
Alexey Meshkov
Doctor of Science, ProfessorAcademic Advisor of the MBA program «Strategic Marketing»
Alumni's speech:
"I decided a lot of marketing tasks every day. It was my dream to work for such brands as MTV, Nickelodeon, Comedy Central, Paramount. University background is my strong point and opportunity to go further with high speed..."
Nikolay Andreev
Paramount Comedy Brand Manager
"Marketing Department professors played in my career very special role, they were first mentors and couches, I try to hire people from my university because I know the quality of this education..."
Komendantova Natalia
Sublime by Bosco, Bosco di Ciliegi Commercial Director
Artem Stepanov
Publishing House Mann-Ivanov-Ferber, CEO
"Knowledge which I've got here helped me to build strongest brand in our industry..."
Plekhanov Russian University of Economics, established in 1907, is the oldest institution with focus on economics in Russia's tertiary education. It is also one of the biggest and most respected universities in Russia. Throughout the more than a century of its dedicated work in higher education, Plekhanov Russian University of Economics has accumulated the scientific potential, teaching experience and strong links with the national and international business community and delivers results that very few other universities can match.
Many of our graduates have become famous as government officials, politicians, reached the leading positions in business and science. We are also proud of our graduates who work in national and international higher education. Here at Plekhanov Russian University of Economics, we have always cherished and developed the tradition of providing high quality education, combining good theoretical background with hands-on knowledge and experience.
At present, the number of students at Plekhanov Russian University of Economics is over 12 000, and the number of staff and faculty members exceeds 2 600, with more than 1280 faculty members holding PhD Degree
Plekhanov Russian University of Economics has significant experience of international cooperation. More than 80 universities from 30 countries cooperate with us. Furthermore, we have Student Exchange and Double Degree Agreements with Partner Universities from over 30 countries.
We are offering a good choice of educational programs in Economics, recognized nationally and internationally. With exciting, involving and truly international atmosphere, we are happy to meet new international students.
Where?
